Marketing is central to YCB. Every year, through our marketing plan, we work to promote the Yukon and our members to potential meeting and convention planners. Marketing activities include:
- Developing marketing partnerships
- Attending trade shows
- Hosting in-market sales events
- Conducting direct sales calls
- Organizing familiarization tours
- Holding trade memberships and conducting promotional activities
- Advertising in a variety of mediums
- Preparing lure brochures and other publications
- Developing and maintaining a website
- Conducting research and other related programs
- Educating our members
Find out what YCB is planning for 2019/2020 by downloading our Marketing & Sales Plan 2019-2020 and Communication Plan 2019-2020.