Marketing is central to YCB. Every year, through our marketing plan, we work to promote the Yukon and our members to potential meeting and convention planners. Note: current plans are shifting due to C19 and the ongoing global pandemic. YCB will continue to execute our mandate as the environment dictates. Marketing activities include:
- Developing marketing partnerships
- Attending trade shows / in person & virtual
- Hosting in-market sales events
- Conducting direct sales calls
- Organizing familiarization tours
- Holding trade memberships and conducting promotional activities
- Advertising in a variety of mediums
- Preparing lure brochures and other publications
- Developing and maintaining a website & social media channels
- Conducting research and other related programs
- Educating our members
Find out what YCB is planning for 2021/2022 by downloading our Marketing & Sales Plan 2021-2022 and 2021-2022 Communications Strategy.