Marketing is central to YCB. Every year, through our marketing plan, we work to promote the Yukon and our members to potential meeting and convention planners. Marketing activities include:

• Developing marketing partnerships
• Attending trade shows 
• Hosting in-market sales events
• Conducting direct sales calls
• Organizing familiarization tours
• Advertising in a variety of mediums
• Preparing lure brochures and other publications
• Developing and maintaining a website & social media channels
• Conducting research and other related programs
• Educating our members

Find out what YCB is planning for 2026/2027 by downloading our Marketing & Sales Plan and Communications Strategy: Marketing & Sales Plan 2026-2027  and 2026-2027 Communications Strategy