Marketing Plan

Marketing is central to YCB. Every year, through our marketing plan, we work to promote the Yukon and our members to potential meeting and convention planners. Marketing activities include:

  • Developing marketing partnerships
  • Attending trade shows
  • Hosting in-market sales events
  • Conducting direct sales calls
  • Organizing familiarization tours
  • Holding trade memberships and conducting promotional activities
  • Advertising in a variety of mediums
  • Preparing lure brochures and other publications
  • Developing and maintaining a website
  • Conducting research and other related programs
  • Educating our members

Find out what YCB is planning for 2019/2020 by downloading our Marketing & Sales Plan 2019-2020  and Communication Plan 2019-2020.