On February 10th, 2021 YCB attended the first Virtual CSAE Tete a Tete Conference from Whitehorse, YT. (Usually this is an in-person event in Ottawa, ON)

After mailing out 300 Haskap-flavoured gummy sourtoes, Sourtoe Captain, Adam Gerle joined YCB on live to share the ‘toe-tally’ awesome drink tradition with event planners, organizers and other DMO’s across Canada and the USA.

Featuring a morning and afternoon ‘tradeshow’ setup that encouraged guest to stop by the Yukon Booth/Table also created oppourtunities for meeting and engaging with new and past clients.