February 4-7, 2023, YCB and partners, Air North, Yukon’s Airline, Kwanlin Dun Cultural Centre, Northern Vision Development & Yukon Hotels, and Holloway Lodgings, travelled to Ottawa, Ontario to participate in Ottawa Meet Week.
As one of the busiest and most important meeting area in the nation, Team Yukon was able to reconnect and meet with event planners from all across Canada.
The week comprised of four different events, hosted by different organizations in Ottawa.
The week started with Destination Direct Canada’s Hosted Buyer Appointments, where YCB had one-on-one appointments with planners over two days, dining and networking with any planner not able to meet during an appointment. Partners joined YCB at the social evening held at CRAFT Beer in Ottawa.
One full day was spent at the Tete a Tete Conference and Tradeshow, hosted by the CSAE Ottawa Chapter, where Yukon setup the eye-catching Gold Rush Tent and giveaway a haskap gummy sourtoe made by Chef Cat at Well Bread Culinary School, this was to let planners ‘practise’ before traveling to Dawson City and attempting the real thing. The team also gave away real Dawson City gold nuggets to a few lucky winners, after they drew the winning oranges from a crate. The oranges confused a few planners until they heard a story about the Yukon Gold Rush.
Ottawa’s PCMA Chapter hosted a Lunch’n’Learn Session with Leanne Calderwood on the final day, where they learned to “Focus on YOU – 8 Areas of Your Personality and How to Weave Them into Your Brand.”
And finally wrapping up the week by celebrating Global Meeting Industry Day and enjoying a Gala Dinner hosted by MPI Ottawa Chapter. The Gala dinner included a fundraising auction that Yukon also provided a package for.
YCB would like to thank our partners, Air North, Yukon’s Airline, Kwanlin Dun Cultural Centre, Northern Vision Development & Yukon Hotels, and Holloway Lodgings for supporting these Tradeshows and sales missions.
Your support ensures YCB’s success in acquiring future meetings and events business for the Yukon.